1 Packer and Ballantyne, 2011) and helped in coping with the everyday life (Maria). Lexhagen, M., Lundberg, C. and Chekalina, T. (2019), Traveling in the footsteps of ABBA, The Journal of Popular Culture, Vol. 205-213. 8 No. You only have access to basic statistics. Find your information in our database containing over 20,000 reports. Festivals are a suitable environment for bonding and spending quality time with friends and family, as everyday routines are left behind. Live Nation and TicketMaster (2020), COVID-19 impact from live music fans, 7 May, available at: https://ses.se/wp-content/uploads/2020/05/Supplemental-Fan-Survey-Data1.pdf (accessed 5 January 2021). 3, pp. 2, pp. industries; and "Economy and Society", which 4, pp. 128-147. https://doi.org/10.1108/IJEFM-08-2020-0050, Copyright 2021, Maarit Kinnunen, Antti Honkanen and Mervi Luonila, Published by Emerald Publishing Limited. Luonila, M., Suomi, K. and Johansson, M. (2016), Creating a stir: the role of word of mouth in reputation management in the context of festivals, Scandinavian Journal of Hospitality and Tourism, Vol. In the case of frequent music festival attendance, the fan interest is the music festival experience in its entirety: live music, festival community, communal and relaxed atmosphere, as well as the liminality of the festival experience, when one's economic and social status, and everyday worries are left at the festival gate. 2, pp. Luonila, M. and Kinnunen, M. (2019), Future of the arts festivals: do the views of managers and attendees match?, International Journal of Event and Festival Management, Vol. Clicking on the following button will update the content below. Sleeping in a tent for days to catch a glimpse of Beyonc making history at Coachella. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Though it was not the first event of its kind (the Newport Folk and Jazz Festivals, Milwaukees Summerfest and the Monterey Pop Festival predate Woodstock), the 1969 event holds a mythical place within American pop-cultural history. Most successful worldwide music tours of all time as of November 2019, based on gross revenue (in million U.S. dollars) Highest grossing festivals worldwide in 2019 Highest grossing festivals. 172-185. hb``` 135,000 plus the potential for a further 7,000. See Figure 2 for concert attendances per attendee type. 4, pp. Getz (2007) applied the TCP approach and serious leisure conceptualization (Stebbins, 1992) to event tourism, arguing that an event career is involved when there is a frequent event visitor who desires for more, craves for uniqueness and hopes for an increasing challenge. And for the first time since 2013, Bonnaroo sold out of 2019 tickets with 80,000 people attending, according to the Nashville Tennessean. The main questions in her current studies are intertwined with the cultural, social and economic impacts and long-term effectiveness of creative productions, particularly in the context of arts and cultural events and festivals. . Use Ask Statista Research Service, *Most recent figures for Isle of Wight festival are from year 2017Figures have been taken from various sources: GlastonburyDownloadReading and LeedsCreamfieldsIsle of Wight, Concert and festival attendance in the United Kingdom (UK) 2012-2019, Largest UK indoor arenas 2020, by capacity, Music industry employment in the United Kingdom (UK) 2019, by sector. 5, pp. Self-control included knowing when to drink and eat to avoid the need to go to the toilet in the middle of the best performance. Attendance at music concerts and festivals in the United Kingdom (UK) increased slightly in 2019 to reach just under 34 million. Director (Community) The Mentoring Circle. All in all, the increase in skills and knowledge made the festival attendance easier and more enjoyable, reducing attendance-related stress. Jul 2019. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: While live show announcements and touring operations are slowly picking up across the globe, the question which festival will take the crown for the most attendees in 2022 will likely remain unanswered for the time being. Denscombe, M. (2008), Communities of practice, Journal of Mixed Methods Research, Vol. Theyve invested and partially own many festivals, which gives [festivals] the longevity and continuity that gives them a brand, he says. The relaxed attitude was necessary to enjoy the festival and to keep oneself and others in a good mood. Hurmerinta-Peltomki, L. and Nummela, N. (2006), Mixed methods in international business research: a value-added perspective, Management International Review, Vol. Mackellar, J. A suitable candidate for this is metal music, since it is exceptionally popular in Finland, metal fans are very loyal festival attendees (Kinnunen et al., 2019a), and there are several festivals that concentrate on metal music. Pearce, P.L. Third, the participation motive might be the fan interest towards music festivals in general, to experience festival communitas whose members are more open to participate in collective actions and shared enjoyment than in normal circumstances (Kinnunen, 2018, p. 106), thus fulfilling social and hedonistic needs and aims. doi: 10.1080/14775085.2020.1822199. This is done mainly by social practices that are related to bonding, bridging, sense of community and sense of belonging. For artists, appearing at music festivals is an easier way to make money than depending on record sales or long tours, says Rishi Bahl, a musician and marketing professor at La Roche College in Pittsburgh, Pa. As record sales saw a steep decline in the early- to mid-2000s thanks to the growth of digital music, artists began depending on touring to earn money. 28 No. 23-39. (2015) (see also Kinnunen et al., 2020). (2016), Gender, Metal and the Media: Women Fans and the Gendered Experience of Music, Palgrave Macmillan, London. Funk and James (2001) developed a Psychological Continuum Model (PCM) to describe the depth of individuals' psychological connection to a sport or team. Chirinos says that through help from large music conglomerates, festivals like Coachella and Bonnaroo have become akin to household brand names. Analysing tourist experiences of Wagner's Bayreuth, ABBA's Stockholm and U2's Dublin. Thus, fans' performance (Duffett, 2013, p. 28) was part of the festival product, their behavior improved the product and consciously co-created the positive festival atmosphere. Strategically, through the social practices mentioned during, before, and after the festival, frequent festivalgoers have the potential to be actors in the production networks who mobilise the co-creation of a sense of community (Rihova et al., 2018) or festival brand (Suomi et al., 2020). Tjora, A. 270-283. Don Smiley, the CEO of Summerfest, which takes place over 11 days each year in Milwaukee, says his organization has adapted to changing times to keep the annual event relevant. 85-104. The collective identity with other fans (see Cavicchi, 1998; Duffett, 2013; Hill, 2016), on the other hand, facilitates social interactions with strangers who have similar values and interests and with whom the sense of belonging is felt (Rihova et al., 2015). 19 No. Ultimately, a festivals success comes down to the lineup. Are you interested in testing our business solutions? Kinnunen et al., 2020). The survey was distributed by ten large music festivals ranging from jazz, pop and rock, to rap and metal, that altogether attract annually over half a million visits. At the personal level, emotions and identity building are the most important aspects (Hill, 2016), whereas the collective level embodies social (shared) identity, demonstrated in a sense of unity and belonging with other fans (Cavicchi, 1998; Reysen et al., 2017). 0000045572 00000 n Please do not hesitate to contact me. Memphis Grizzly fans attend an NBA playoff game . Lollapalooza has seen an international audience from an average of 15 countries, while the CMA Music Festival brings in fans from four outside nations. 2, pp. [Online]. 2, pp. Apr 2021 - May 20221 year 2 months. 3, pp. In turn, their popularity allows people to signal that theyre a part of major cultural moments, as the ability to attend a music festival (and broadcast ones experience on social media) has become an experience that many covet. (2020), Ironic festival brand co-creation, Journal of Business Research, Vol. 1, pp. to incorporate the statistic into your presentation at any time. Patterson, I., Getz, D. and Gubb, K. (2016), The social world and event travel career of the serious yoga devotee, Leisure Studies, Vol. 16 No. 1, pp. statistic alerts) please log in with your personal account. 131 0 obj <> endobj xref Get the best reports to understand your industry. For arts or cultural festival attendees, it's a 12% difference. There were around 462,000 followers of the participating festivals in Facebook, whereas the total number of visits to these festivals was 564,000 [1] in 2018. These are, on the other hand, core constituents of social sustainability as defined by Quinn and Wilks (2016) and Rihova et al. 106, pp. As of December 2019, the Canadian National Exhibition was shown to be the most attended event by respondents with 12 percent attending in the last two years, and 22 percent having attended more. Both quantitative and qualitative data and methods were used in the study. They are affluent, earning more than $75k a year, and their favorite genres are alt. You can only download this statistic as a Premium user. Performance is important in sports hobbies because of measurement and the desire to improve the results. Frequent music festival attendance is a demonstration of festival fandom including fandom-related practices, part of which are present also in the event travel career model as discussed next. Juxtaposing these concepts in the context of frequent music festival attendance helps understanding an important festival audience segment that is valuable for the festival atmosphere (Kim, 2004; Prentice and Andersen, 2003), and music tourism in general (Bolderman and Reijnders, 2017; Lashua et al., 2014). The difference was statistically significant (2=8.77, p=0.003). Crowding into a park for a surprise performance that turns out to be Dolly Parton at the Newport Folk Festival. "Share of Attendees at Selected Leading Festivals and Events in Canada as of December 2019. 7 No. 3, pp. The consumption of live music has increased both in Finland (OSF, 2018; Teosto, 2018) and internationally (Pitts and Burland, 2013). The purpose of the present study was to find out how festival fandom and career development were involved in frequent music festival attendance. We cover all genres of music. 2, pp. They were fans of a certain musical genre or artist, but most of all, they were fans of music festivals to consume and experience music. ", Elevent, Share of attendees at selected leading festivals and events in Canada as of December 2019 Statista, https://www.statista.com/statistics/1139010/festival-and-events-attendance-canada/ (last visited March 01, 2023), Share of attendees at selected leading festivals and events in Canada as of December 2019 [Graph], Elevent, July 10, 2020. world relating to economic and political issues as well as Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Dimensions of football fandom in Poland, International Review for the Sociology of Sport, Vol. The 1969 festival known as Woodstock took place from Aug. 15-18 in Bethel, New York, and would've been the biggest disaster in music festival history if not for the fabled musical performances and the harmonious spirit of the attendees. Later, Pearce and Lee (2005) renamed the theory as Travel Career Patterns (TCP), removing the hierarchical (ladder) aspect and developing the model further by emphasizing the influence of multiple motives and age. There was a statistically significant, strong positive correlation between them (rs=0.380, p=0.000). (Mean ratings on a 0-4 scale, where 0 = Experienced the benefit . (2010), The event-tourist career trajectory: a study of high-involvement amateur distance runners, Scandinavian Journal of Hospitality and Tourism, Vol. If you are an admin, please authenticate by logging in again. 41-60. They dont need the grind of touring anymore. Rihova, I., Buhalis, D., Moital, M. and Gouthro, M.-B. Dr Mervi Luonila (DMus in Arts Management) works as Senior Researcher in the Center for Cultural Policy Research, Cupore. 19 No. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Reasons for this can be found both in PCM theorization and event travel careers and they are related to personal constraints. Staff Writer. 35 No. 1275-1298. (2011), The impact of music festival attendance on young people's psychological and social well-being, Psychology of Music, Vol. 403-428. 1, pp. Finland is one of the leading countries in Europe in relation to the number of arts festivals and cultural events (Amberla, 2013). Most Super Bowl wins by NFL team 1967-2023, Average ticket price in the NFL by team 2021, FIFA World Ranking: top male soccer teams 2022, Athletic footwear global market share by company 2015, Health & Fitness Clubs - Statistics & Facts, Sporting goods industry in the U.S. - statistics & facts, Profit from additional features with an Employee Account. Communality and the sense of belonging built by festival attendees was a major building block for both fandom and career development; it was related to participation motives where the social atmosphere of festivals played an important role. 211-226. During the festival, attendees feel strong, if only temporary, social links among complete strangers (Rihova et al., 2015, p. 79) inside festival communitas that is free of everyday social and economic constraints. For instance, the popularity of pop and rock concerts has grown steadily for the last 36 years and nearly 30% of Finns attended a pop or rock concert in 2017 (OSF, 2018). 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