<> This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. These core courses serve as a foundation and provide a rigorous grounding in marketing frameworks, concepts and strategies to prepare students for more advanced careers in marketing. 3 0 obj It may no longer be on our site, or we may have moved it to a new location. endstream endobj startxref Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. xHF~NG:KeJlUx*p_9/^=-*() Kbv@1A(gp#{~gaJ?7w0@Lu9c2XtGVwVN"KK NC4Gk2".=.cV7X%xUE;bFxveI/HXJJUx#/I@}R*/CnTfVy7^$t|FPKfp-ar,HJ2>gSV#C)JjP\H hY*HABC9wA For additional information, visit marshall.usc.edu/MSMkt. <> We are top 5 in the UK for Marketing (Complete University Guide, 2023). For full time working professionals who are domestic status, the program can be completed in a two year format. - Personal commitment throughout the program. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing 3 months at . Computer Application and IT Work with a client organization on the design of an advertising/promotions campaign. USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. endobj Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. You'll use a multi-channel approach to analyse and interpret data. Meet the Student Advisory Council of the MS in Marketing program. We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. 4 0 obj Log in to web registration. University Catalog * Must be taken in the first term/semester or prior to admission. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. Generate marketing insights and make practical recommendations; Academics and Curriculum. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. endobj Prospective students apply for admission to begin the program in the summer term. Proposal, field research, analyses and oral and written presentations. dNdn. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. 3 0 obj Graded CR/NC. Education. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. MS in Marketing Students study from world renowned faculties. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. %PDF-1.7 Open only to juniors and seniors. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. About this course. Looks like that page is missing. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 4 0 obj Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. Application, development, interpretation and implementation (in Excel and Tableau) of marketing metrics using case studies, data, and practitioner talks. Business disciplines include finance, data sciences & operations, marketing, management, and business communication, as well as a school of accounting and a dedicated entrepreneurship center. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. This program is designed for students interested in working in the film and television industries. Your session has ended. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. * <> Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Proposal, research and written report/paper required. 00o@,VvX`'lt043510n`fhxaL& MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) stream Insights: We think you may be curious about the types of events that our SAC is organizing. The Columbia Advantage 01 Academics 2 0 obj Independent research beyond normal course offerings. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units I understand how important and critical it is to choose the right program for your graduate education. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. For more information about this program please fill out THIS FORM. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. 0 Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. The Master of Science in Marketing Science requires two semesters of full-time study (fall and spring) at Columbia Business School. Media, Mass Communication and Journalism. Ready to register for classes? pZ^IM$[I*v Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. 6 ^30YB|*HBXOB [a Domestic students may pursue an internship immediately after the classes begin in the summer. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. hmo8?nb% !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis This version: August 22, 2021. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . 125 0 obj <>stream Applicants must satisfy the standard USC and Marshall graduate admission requirements. Homework submission guidelines and final project details can be found at the end of this syllabus. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. ! GZ7T"%+ToBn' c All graduate applications and forms are available by calling (213) 740-5424, email. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com A Personalized and Global-Focused Curriculum. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. 132 0 obj <> endobj A minimum of 30 units is required for the MS in Analytics degree Required courses: 12 units Elective courses: 9 units MS Students may also choose to take as electives, courses from other USC Departments such as Computer Science, Data Science, or from other USC School. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> i"c rtwtwXpLQ_d I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing % Research leading to the master's degree. 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